Guilherme Parizotto Marciano
Digital Marketing and e-Commerce
Hello! I’m a generalist marketing professional with extensive experience in e-commerce and a passion for technology. I have a strong background in driving online sales and developing effective marketing strategies. Additionally, I’m eager to leverage my skills in data analysis and business intelligence to further enhance business performance and decision-making.
Check out my projects and experiences
Want to learn more about my career journey?
Want to learn more about my career journey?
Marketing Experience
Throughout my career, I’ve worked on everything from designing website campaigns and managing email marketing to handling social media. Over the years, I developed a deeper understanding of strategies and became capable of managing and creating more mature approaches.
In my 5 years working in marketing for an e-commerce company, in addition to managing a team of 3 and managing consulting services, I’ve created a CRM strategy, participated in a full UX project, managed Google Ads campaigns (from 2021 to 2024, including updates to the new AI-powered Performance Max campaigns), was primarily responsible for a complete SEO strategy, and maintained website analytics with GA4.
All of this was done with a focus on e-commerce, applying best practices to real-world scenarios throughout my career.
Business Intelligence & Data analysis
My marketing background has always been data-driven, which might sound obvious because, as marketers, we need to measure the success of campaigns and projects. If you ask me about my projects and campaigns, I can back up my experiences as a manager with data.
This pursuit of data-driven strategies naturally led me to data analysis, which I have always found fascinating. After completing my cycle at my previous company (August 2024), I have been able to dedicate myself to Business Intelligence, enrolling in courses and sharing my projects in the portfolio below.
Coming from marketing, where I worked with sales and marketing KPIs, I’ve become a customer-centric professional. Combined with my new data skills, this is shaping me into a strong and well-rounded professional.
Content Creation
As we can see, I created a website to present myself more effectively. This reflects a lot about my background in content creation.
Content creation was my entry point into the digital world. I began in the audiovisual field, producing videos from filming to final editing. This role holds a special place in my heart because, more than just making videos, I was telling stories to people.
In addition to audiovisual work, I started a blog to practice my English writing skills, while also exploring e-commerce and marketing concepts that I have experience with. Take a dose of marketing and check out my content here:
Marketing Experience
Throughout my career, I’ve worked on everything from designing website campaigns and managing email marketing to handling social media. Over the years, I developed a deeper understanding of strategies and became capable of managing and creating more mature approaches.
In my 5 years working in marketing for an e-commerce company, in addition to managing a team of 3 and managing consulting services, I’ve created a CRM strategy, participated in a full UX project, managed Google Ads campaigns (from 2021 to 2024, including updates to the new AI-powered Performance Max campaigns), was primarily responsible for a complete SEO strategy, and maintained website analytics with GA4.
All of this was done with a focus on e-commerce, applying best practices to real-world scenarios throughout my career.
Business Intelligence & Data Analysis
My marketing background has always been data-driven, which might sound obvious because, as marketers, we need to measure the success of campaigns and projects. If you ask me about my projects and campaigns, I can back up my experiences as a manager with data.
This pursuit of data-driven strategies naturally led me to data analysis, which I have always found fascinating. After completing my cycle at my previous company (August 2024), I have been able to dedicate myself to Business Intelligence, enrolling in courses and sharing my projects in the portfolio below.
Coming from marketing, where I worked with sales and marketing KPIs, I’ve become a customer-centric professional. Combined with my new data skills, this is shaping me into a strong and well-rounded professional. You can see my BI projects clicking in this link.
Content Creation
As we can see, I created a website to present myself more effectively. This reflects a lot about my background in content creation.
Content creation was my entry point into the digital world. I began in the audiovisual field, producing videos from filming to final editing. This role holds a special place in my heart because, more than just making videos, I was telling stories to people. Check out my main videos here.
In addition to audiovisual work, I started a blog to practice my English writing skills, while also exploring e-commerce and marketing concepts that I have experience with. Take a dose of marketing and check out my content clicking here.